E-Commerce in the Distribution Management
Shu-Hung Hsu

Internet is emerging as one of distribution tools in recent years. E-Distribution has effect consumers on purchasing the product. The consumer satisfaction, behavior and loyalty are important for enterprise to enhance their performance. This study would like to investigate companies adopted E-distribution would be an important factor to influences consumer behavior, satisfaction and loyalty, and how the E-distribution effect on consumer satisfaction, behavior and loyalty. The survey sample will be chosen mangers of Taiwanese companies that adopted E-Distribution. In this study, the results found that the companies with E-distribution had impact on their consumer satisfaction, behavior and loyalty. Therefore, there were the relationships among E-distribution, consumer satisfaction, consumer behavior and consumer loyalty.

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