Using the Method of Discriminant Analysis in Bank Marketing
Barbu Bogdan Popescu

This article demonstrates that using multivariate discriminant analysis in bank marketing is very useful because on the one hand, it contributes to increase of sales efficiency by orienting sales to the customers who are possible interested and protecting non-interested customers and on the other hand it suggests creating products adapted to the customers’ needs, in other words, selling products only to the market interested segment.

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