The Organization of Public Relations Department at Hospitals: A Model Suggestion
Fatma Ge├žikli

Since health care and service involve all the individuals, hospitals have a special importance among public service institutions. Hospitals undertake significant missions in securing physical and psychological well-being of the society, in short providing public health-care. As for the public relations, it is a series of continuing activities evaluating the attitudes of the target community, developing relations based on mutual cooperation and acceptance, aiming at gaining the respect, affection and sympathy of the target people and establishing a positive image, and thus it is a sine qua non for every corporation. In this context, in our study, the importance and duties of public relations at hospitals are focused on, and a model is developed about the position, status and functioning of public relations at hospitals.

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