Market Orientation Impacts on Business School Performance, Esprit De Corps, and Organizational Commitment: A Gender Study of AACSB Accounting Department Leaders
Robert L. Webster, Kevin L. Hammond

This manuscript reports the results of a national survey of AACSB business schools examining the impact of student market orientation on perceived business school performance, employee esprit de corps, and employee organizational commitment. The paper extends previous research by including respondent gender, examining causal models for male and female respondents and also examining Pearson correlation analyses of the consequence variables for males and females. Accounting Department Leaders (101 total, 78 male and 23 female) of AACSB Business Schools were the respondents in the study.

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