Participatory Action Research with Stakeholders for Creating Value Added Innovations towards Dhamma and Merit-Making Tourism and Event Marketing of Temple Destinations in Ayutthaya Province
Jirusth Sirasirirusth, PhD; Asst. Prof. Jirawat Anuwichanont, PhD; Assoc. Prof. Sirivan Serirat; Asst. Prof. Pimmada Wichasin, PhD; Asst. Prof. Jiranud Sapa, PhD; Akanid Lertsirisrisakul Naowarat Lertmaneephong; Widchaporn Taipjutorus, PhD

Abstract
This research was aimed to study the participatory action with stakeholders for creating value-added innovations towards Dhamma and merit-making tourism and event marketing of temple destinations in Ayutthaya province. Qualitative research along with participatory and action research were adopted for analysis. The total of 33 key informants included (1) 7 government officers (2) 10 scholars/liaisons/communities/tourists and Dhamma practitioners (3) 16 abbots. The temples in this study were categorized into 2 groups consisting of (1) Merit-making temples (Wat Yai Chaimongkol, Wat Phananchoeng, Wat Tha Ka Rong, and Wat Na Phra Men) (2) Dhamma practice temples (Wat Mahaeyong and Wat Tarn Ain). The research findings from the interviews of the mentioned key informants concerning the participatory action with stakeholders for creating value-added innovations towards Dhamma and merit-making tourism and event marketing of temple destinations in Ayutthaya province were shown as follows:


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