Extent of QR Code Adoption by Consumers
Steven Cox, Ronald E. Shiffler

Abstract
Quick Response codes (QR codes) were developed 20 years ago for use in auto manufacturing plants. Today, the technology is commonly used by marketers to drive consumers to their websites. QR codes can be found in advertisements, retail stores, airline boarding passes, restaurant menus, product instructions, and numerous other applications. The technology is available free for any smart phone user with a simple download. With the interest by businesses in conveying information through QR codes, the question asked by this research was the extent that consumers had adopted the technology and which applications were most useful. Results indicated almost universal awareness of QR codes but very little continued use. The Technology Adoption Model (TAM) was used to suggest that while the QR codes are easy to use, the content does not appear to be sufficiently robust to warrant continued use.

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