Understanding Customer in Electronic Business
Dr Seppo Sirkemaa

Abstract
Internet has widely changed the way people buy and sell goods and services today. However, the trustworthiness of electronic business is not always a straightforward issue, especially if the partners do not know each other’s in advance. Here we look at techniques used in managing trust in Internet. The focus will be business targeted to end-customers.


Full Text: PDF

Copyright © 2014 - 2024 The Brooklyn Research and Publishing Institute. All Rights Reserved.
Brooklyn, NY 11210, United States