The Green Ocean Innovation Model
Adrian Dumitru Tanţău, Silviu Mateeşescu

The aim of this paper is to focus on a new innovation management model that would closely mirror existing theories in corporate management and can be easily applied to real world business decisions. In order to present this discussion, the researcher would unravel the most significant theoretical portions of this new innovation model paradigm while laying down its important concepts and ideas. The Green Ocean model combines the best elements from Blue Ocean model and Red Ocean model and is applicable in many domains of activity.

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